Competitive intel

Beat the competitors you're actually fighting

Discover who ranks for your keywords, track their positions alongside yours, and find the keyword and content gaps where you can take share.

Your real competitors aren't always the ones you'd name

The sites beating you on the SERP are often not your business rivals at all. Without tracking them, you're optimizing against the wrong targets.

See which domains actually rank for your tracked keywords — the real fight, not the assumed one.

Track competitor rankings next to yours so you know who's gaining and where.

Surface keywords rivals rank for that you don't — a ready-made content backlog.

Watch how the balance of the SERP moves between you and each competitor.

How it works

We surface who else ranks for them.

Pin the domains you want to watch.

Turn keyword gaps into a prioritized content plan.

Competitor analysis is part of FirstSerp — set up your first project in minutes.