Every search signal that matters, in one place
FirstSerp exists because search is changing faster than the tools built to track it. Classic rankings still matter — and now AI answers do too. We built one platform to measure both, made for the agencies and teams doing the work.
The principles behind the product
The whole picture, one place
SEO teams shouldn't stitch five tools together to answer one question. Rankings, AI search, audits, backlinks, competitors, and local belong under one login.
AI search is search
Buyers increasingly ask AI first. Measuring whether an engine cites you — not just where you rank — is core to what we build, not an afterthought.
Agencies are first-class
Portfolio health, white-label reporting, and per-client access aren't enterprise upsells. The people managing ten clients deserve tools built for that reality.
Own your data
Your metrics should flow to the tools you already use. A native MCP server means your SEO data can reach Claude and other AI apps — no lock-in.
Come see what we're building
Start free, or reach out — we'd love to hear what you're tracking.